01
Notice
The problems worth solving usually show up as a complaint, a workaround, or a thing everyone has quietly accepted. Those are the ones we go after.
Find the problem. Build the tool.
Iron Oak Builds is a software studio. We look for ordinary problems that people work around every day, and we build software for them. When one is done, we go looking for the next.
How the work goes
Four steps, then back to the beginning.
02
Narrow
Most ideas do not survive this part. We cut until what is left is one clear job that software can actually do better than the workaround.
03
Build
Frequent releases, put in front of real people early. Plain language throughout, because a tool nobody understands is not a tool.
04
Keep at it
Shipping is the middle of the work, not the end. We stay with what we release and keep looking for the next problem while we do.
Where we are looking
Areas that keep turning up problems.
Health
Information written for professionals, rewritten for everyone else.
Safety
Staying connected to the people who would want to know something is wrong.
Focus
Tools for attention that work with how a mind actually behaves.
Everyday systems
The repetitive things that quietly take up a person's week.
Get in touch